What if two out of every three potential customers for your product gave up in frustration before they could even buy it?

To understand why that number is so high, look no further than the process itself.

First, you acquire gas for a specific chain—often by buying it on a centralized exchange. Then you wait. New accounts can be forced to wait days before withdrawals are enabled, delaying time-sensitive buys. When the funds finally arrive, you still need to set up a wallet, transfer the gas, connect to a decentralized exchange, estimate slippage, approve the trade, and pay gas again—hoping you don’t make a costly mistake. And only after all that do you finally get what you came for—assuming the price hasn’t changed and the opportunity hasn’t passed.

This steep learning curve shows up in the data: in fact, only 32% of first-time DeFi users who connect a wallet make it all the way through their inaugural on-chain swap. In other words, a 68% friction-induced drop-off is already visible in hard transaction data—and that’s merely the measurable floor, excluding the countless users who bail out earlier, long before any failed swap can be recorded.

This friction reshapes the user experience from the start. It makes onboarding feel like gatekeeping. It turns curiosity into churn. And for the teams and businesses building out use-cases for digital assets, it means fewer supporters, less momentum, and delayed market access.

At ONCHAIN®️ Labs, we asked a simple question:

Today, we're answering that question with the Public Beta launch of ONCHAIN®️ Ramp—setting a new standard for selling on-chain digital assets, built for conversion, speed, and global reach.

Most on-ramps still cap buyers at a handful of gas tokens and a short list of blue-chip tokens. Widening coverage is technically complex—and prohibitively expensive—under a custodial model. ONCHAIN®️ Ramp removes that cap—accepting fiat payments and delivering your project’s own token in one smooth step. Built as a no-code, hosted, gas-abstracted flow, it removes the need for users to set up a wallet or acquire gas—those steps happen invisibly in the background. Teams can then get listed and begin selling globally within hours—no exchanges, listing fees, or complex setup.

MoonPay’s own data show its five most-purchased assets are BTC, ETH, USDT, SOL, and USDC. A 2023 global study echoes that pattern—88% of on-ramp purchases go into these types of core assets. On-chain analysis reveals that 57.5% of wallets that ever swap their ramp-funded ETH do so on a DEX within 48 hours—fuel, not a destination. That aligns with market reality: DEXs clear roughly $2–3 billion in trades every day, and two-thirds of on-ramp users say their goal is trading or DeFi access. Yet they reach that economy only after a fragmented gauntlet of gas hunts, wallet setups, and manual swaps.

If ONCHAIN®️ Ramp eliminates that detour—letting users buy exactly the asset they want at the moment and place of discovery—the very purpose of legacy on-ramps collapses. Beyond a smoother UX, this marks a category shift in how mainstream users enter a tokenized economy—a market Citi projects could reach $4 trillion by 2030.

ONCHAIN®️ Ramp removes that entire gauntlet—acquiring gas (on-ramping), wallet setup, DEX navigation, token swaps, and bridging—condensing everything into a single hosted experience. Each project gets its own dedicated ramp at a URL such as buy.onchain.money/[token], so users land in a pre-configured, dedicated flow.

Users pay with cards, Apple Pay, Google Pay, or dozens of local methods and receive the token in under 60 seconds. A single all-in price appears upfront, covering every fee, so they know exactly what they’ll pay before confirming. Because our ONCHAIN®️ Payment Network (OPN) executes the purchase as a single, bundled on-chain transaction, it avoids the stacked fees and redundant gas charges users typically face. No unnecessary detours. No friction. In practice, it’s a familiar “checkout” experience that delivers instant on-chain ownership.

For token-based projects and businesses, that simplicity translates to speed, conversion and control that centralized exchanges and legacy ramps can’t match. Go live in hours—not weeks. Skip liquidity lock-ups and listing fees. Pay a flat $200-per-month Starter plan (in USDC—or even a project’s own token) and sell globally on your terms. 

This is orders of magnitude cheaper than the substantial listing fees, token supply and liquidity demands of legacy resellers like centralized exchanges and custodial ramps. It’s a direct investment in winning back the 68% of prospects normally lost to friction—while also unlocking an even larger audience that never makes the first click.

For the user, the change is profound. The gauntlet of gas hunts, wallet setups, and risky swaps is replaced by a single, familiar step. The destination is no longer guarded by complexity—just three simple steps: Click. Pay. Done.

Delivering that one-click "checkout" experience demands infrastructure that turns every payment into a deterministic on-chain intent—here’s how OPN makes it happen.

Under the hood, ONCHAIN®️ Payment Network (OPN)—pronounced “open”—is the execution engine in our verticalized stack. Think of it as a VisaNet for digital assets: an intent-centric settlement layer that transforms a fiat payment into a guaranteed on-chain result without bridges, wrappers, or centralized custody.

1. Payment Orchestration
   Handled by ONCHAIN®️ Ramp
   The user pays with their preferred method. Ramp converts the funds to USDC via licensed partners—captured asynchronously, while the transaction continues without delay

2. Intent Broadcast
   Handled by ONCHAIN®️ Ramp → OPN
   Ramp broadcasts a BuyIntent to OPN’s on-chain IntentRegistry, creating a tamper-proof reference that initiates the execution process.

3. Deterministic Execution
   Handled by OPN
   A single solver engine—backed by pre-funded USDC treasuries—listens for that intent. Using MetaPair routing on DEXes, it swaps USDC for the target token.

4. Non-Custodial Settlement
   Handled by OPN
   The output token lands directly in the buyer’s wallet in the same transaction. Assets never leave non-custodial control, and OPN’s Rebalancer keeps solver liquidity topped up.

Those four steps turn one click into confirmed on-chain ownership—typically in seconds. The entire flow is orchestrated by OPN’s core smart contracts, rigorously audited by Hacken, ensuring transparent and secure execution from start to finish.

Key distinction: Ramp handles payment processing and intent broadcast; OPN handles deterministic on-chain execution and final delivery. Together they eliminate the fragmented, legacy stack of exchanges, bridges, and manual swaps—while remaining fully compliant.

And because every purchase settles directly into an ONCHAIN®️ Wallet, users experience the entire flow as a single, familiar step. But speed alone isn’t enough; each transaction must be provably safe for projects and buyers alike.

Simplicity without safeguards is dangerous. That’s why every asset through ONCHAIN®️ Ramp is screened by our Clearing Protocol—a rigorous on-chain risk assessment that admits only safe, viable, and transparent tokens to OPN. 

The protocol checks four critical dimensions:

• Validate liquidity – filters thin markets to avoid slippage traps or rug-pull risk

• Audit contract logic – flags mint backdoors, proxy calls, or opaque code

• Review admin keys – ensures token parameters can’t be hijacked post-launch

• Verify direct settlement – accepts only tokens routable natively (no bridges or wrappers)

These technical safeguards are paired with a full compliance stack: ONCHAIN®️ Labs is a registered VASP with KYC/AML and Travel-Rule coverage, and works with licensed fiat-to-USDC partners in every supported market. Assets that clear the protocol are whitelisted in OPN’s IntentRegistry, cementing the network’s role as a true Trust Layer—not an open feed.

Just as the Clearing Protocol protects asset quality, the next piece of the puzzle removes wallet friction for everyday users.

To deliver that one-step experience, ONCHAIN®️ Ramp includes the ONCHAIN®️ Wallet—a built-in smart account that removes the need for separate wallet setup. Users can onboard with just an email or social login, no seed phrase required, and access their on-chain assets instantly.

The ONCHAIN®️ Wallet is powered by industry-leading infrastructure, rigorously audited and proven at scale, trusted across the industry by major platforms like Hyperliquid, OpenSea, and Magic. Decentralized identifiers and secure key recovery simplify onboarding, while every wallet is deployed as a programmable smart-contract account with gas abstraction and modular security policies. The result? A familiar Web2-style UX with full, on-chain self-custody.

Users don’t need to install anything, manage private keys, or understand wallet configuration. Everything works natively on-chain, but feels like a modern “checkout” experience—because it is.

For many projects, getting listed on a centralized exchange feels less like a milestone and more like a necessary evil—months of queues, lock-ups, and fees before a single supporter can act. ONCHAIN®️ Ramp offers a direct alternative. By giving buyers a straight path to their destination—no gas hunts, wallet setups, or CEX detours—discovery turns into participation and early excitement snowballs into real momentum.

Most users never make it past the first click. ONCHAIN®️ Ramp closes the gap from discovery to ownership—capturing interest before it’s lost to friction or swap anxiety. What was once a multi-step gauntlet is now one seamless, hosted flow.

A smoother user experience is the foundation, but the real payoff is a go-to-market strategy built for conversion: faster liquidity, tighter community alignment, and healthier market depth.

If you're launching or growing a token-based project or business, there's no reason to wait. With ONCHAIN®️ Ramp, you can go live in hours and start selling directly to users on your terms—wherever they discover your token—bypassing months of listings, liquidity migration, and friction-induced loss of momentum. You get no listing fees, no liquidity fragmentation, and no setup complexity.

ONCHAIN®️ Ramp is available now, launching with initial support for projects on Ethereum, Polygon, and Base. But that’s just the foundation. Our roadmap zeroes in on two priorities: wider reach—more chains, regions, and payment rails—and deeper utility through discovery tools and actionable on-chain analytics.

We’re rapidly broadening our reach, with Solana launching imminently and a full suite of payment options—including instant bank transfers, Google Pay, Apple Pay, and more—rolling out. In parallel, we're enhancing the platform itself with new discovery features and premium plans designed to help teams grow smarter with rich on-chain insights for smarter growth.

Disclaimer: This post is for informational purposes only and does not constitute financial, legal, or investment advice. Digital assets carry inherent risk, and availability of ONCHAIN®️ Ramp is subject to jurisdictional restrictions and compliance with applicable KYC/AML requirements. Nothing in this post should be interpreted as a guarantee of future functionality or performance.